The story of Land Rover begins in 1947, on a beach in Wales.
Maurice Wilks, with a stick and a dream, sketches in the sand the outline of an idea: a sturdy vehicle, capable of going anywhere.
He takes inspiration from the American Jeep, but he wants something different something more English, more authentic, more his own.
In 1948, the Series I is born: a car made for the fields, for those unafraid of mud or silence.
An agricultural, military, practical machine.
But, without knowing it, also an icon in the making.
Over time, that rugged vehicle learns to dress with class.
In 1970 comes the Range Rover, the first luxury off-roader the strength of a tractor, but the elegance of a London club.
It’s the beginning of a new way of travelling: unhurried, yet full of style.
Then, in 1989, comes the Discovery, with its curious soul and taste for adventure, followed by the Defender, faithful to its roots and ready for anything from the dunes of the Sahara to the trails of Cornwall.
Since then, Land Rover has never stopped telling stories of freedom.
Each model is a chapter in a novel written on tarmac and earth: the Range Rover, with its quiet elegance; the Discovery, with its explorer’s spirit; the Defender, with its authentic grit.
But Land Rover goes beyond the steering wheel.
It lives in the details in the capsule collections, the waxed coats and mud-splattered boots that tell stories of journeys rather than trends.
It’s a world made of country pubs, misted windows, crumpled maps, and sincere laughter after the rain.
It’s a vision of luxury that doesn’t need to shout to be seen.
A luxury that smells of wet grass and worn leather, of hot tea and engines that purr softly.
Because true elegance, like a Land Rover driving down a country lane after the rain, is the kind that goes far without making a sound.
