There are stores that follow trends, and others that choose to follow instinct. Simple Concept Store undoubtedly belongs to the latter.
The journey began in 2009 with a simple yet bold idea: to create a space for those who are not afraid to stand out, for those who love to express themselves through style and wear original, one-of-a-kind pieces that are never ordinary. A concept that still speaks of personality and freedom today.
Located in the very heart of Livigno, the store unfolds across 100 square meters on two levels, dedicated to women and men who refuse to be confined by conventions and are always in search of something unconventional. Here, shopping becomes an experience — shaped by conscious choices, curiosity, and the subtle pleasure of finding the right piece without having to search for it too hard.
Every selection is guided by a genuine commitment to sustainability and environmental awareness. Living in such an extraordinary place also means taking care of it, and for Simple Concept Store this translates into a daily choice: offering garments produced with respect for the environment, without ever compromising on style.
The principle is clear: we choose what we love. The pieces you find here are first and foremost items we are passionate about — selected with care and designed to be truly worn. Out-of-the-ordinary pieces, special and distinctive, just like the people who choose them. Nothing is forced, everything is authentic.
At the heart of it all lie quality and sustainability. Clothing, footwear, outerwear, and accessories from strong, forward-thinking brands, carefully selected to stand the test of time and accompany those who wear them season after season.
