There are couples who share a home. Others share a profession. Then there are Yolanda Edwards and Matt Hranek who, above all, share a way of seeing the world.
Yolanda is the founder of YOLO Journal, one of the most inspiring travel magazines for those who seek authentic and unexpected places. Matt is the creative force behind Wm Brown, a magazine dedicated to men's lifestyle where vintage cars, fine watches, great food, cocktails and timeless elegance all come together.
They also share a special friendship with Sentier, built on memorable places, shared experiences, good food and plenty of laughter. It is a bond rooted in the same curiosity that inspires them to discover the world with an open and genuine perspective.
Their connection is reflected in their work as well. Although they lead two distinct editorial projects, they embrace the same philosophy. They believe in telling only the stories that are truly worth telling.
That vision is exactly what inspired YOLO Journal. After her years as Creative Director at Condé Nast Traveler, Yolanda decided to create the travel magazine she had always wanted to read. Rather than focusing on the latest destinations, she carefully curates authentic places and presents them through photography that leaves room for imagination.
With Wm Brown, Matt gives shape to everything he loves including classic cars, watches, cocktails, exceptional food and a timeless sense of style.
Beyond their work they continue to nurture the passions they have in common. Unusual cars, perfectly chilled Martinis, meaningful travel, flea markets, long walks and the ability to find beauty in life's simplest moments.
For them travel is not simply about moving from one place to another. It is about observing, embracing surprise and supporting the local communities that make every destination unique.
Today Matt continues to expand his world through books dedicated to food and cocktail culture while Yolanda continues to grow YOLO through a newsletter, a podcast and new editorial projects focused on travel and wellbeing.
At a time when everything moves so quickly, Yolanda Edwards and Matt Hranek remind us of the value of slowing down, staying curious and remaining open to wonder. True luxury is not collecting destinations or beautiful objects. It is living experiences that leave a lasting impression.
Perhaps this is the common thread that runs through their magazines, their way of life and the friendship they share with Sentier. It is about celebrating places, encounters and stories that deserve to be lived and remembered. A lifestyle shaped by taste, authenticity and wonder.
