There are places that start as a playful idea and end up becoming true destinations. Marinotti in Cortina is one of them. It all began in 1989, almost quietly, with a small shop tucked slightly away from the glamour of Corso Italia. But a few thoughtful details—carefully selected products, distinctive furnishings, and a strong personality—were enough to make it stand out. The brand quickly made its mark.
The desire to grow arrived soon after, along with the ambition to aim higher. In 1997 came the big step: the acquisition of a historic store at No. 126 Corso Italia. A new home, warm and inviting, where wood and a mountain-inspired atmosphere provided the perfect setting for top-tier lines and carefully curated selections.
But Marinotti didn’t stop there. It evolved, changed shape, and reinvented itself. Thus was born the idea of a concept store: a place where visitors come not just to shop, but to explore, discover, and be inspired. Every corner tells a story, and every choice offers a suggestion, guiding customers through a journey of style and curiosity.
On December 1, 2016, the Marinotti Concept Store opened at No. 160 Corso Italia, carrying forward the legacy of long-standing experience in fashion and honoring the historic Moessmer store it succeeded. It’s not just a shop, but a true gathering place, hosting events, showcasing ideas and visions, and offering a selection that spans clothing, footwear, accessories, wellness and personal care, home items, and even chic accessories for dogs.
All of this is tied together by a single thread: the Marinotti style—recognizable, elegant, and never ordinary. A constantly evolving space where the mountains meet modernity, design meets warmth, and shopping becomes an experience to be lived, with lightness and a touch of wonder.
